Monday, May 11, 2009

Read This Now - Walter Pincus Diagnoses The Newpaper Business

Walter Pincus has been in the game for a long time, he knows intimately it's ins and outs, it's ups and downs and in the May / June issue of the CJR he takes a look at where the industry is today and how it got there.

American journalism is in trouble, and the problem is not just financial. My profession is in distress because for more than a decade it has been chasing the false idols of fame and fortune. While engaged in those pursuits, it forgot its readers and the need to produce a commercial product that appealed to its mass audience, which in turn drew advertisers and thus paid for it all. While most corporate owners were seeking increased earnings, higher stock prices, and bigger salaries, editors and reporters focused more on winning prizes or making television appearances.
The whole piece is more than well worth reading.

No comments:

Post a Comment