Read This Now - Google Strikes Back

So the guy who was scamming for links and a good google ranking by screwing over his customers probably wishes he hadn't given that interview to the NYT.

Google has a post up explaining the options they considered and how they ended up tweaking their algorithm to get smarter and stop rewarding negative links. 

We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.

Nice to see them jump on the problem and embrace it as an opportunity to get better.