Wednesday, February 23, 2011

Read This Now - Not Just Oats

Mark Bittman is transitioning his writing for the NYT away from a weekly food and recipe column and towards more opinion and food policy based pieces.

One of his first new bits is up on the NYT Opinionator, it seems that Mickey D's is only sort of serving oatmeal...

A more accurate description than “100% natural whole-grain oats,” “plump raisins,” “sweet cranberries” and “crisp fresh apples” would be “oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen.”

Since we know there are barely any rules governing promotion of foods, one might wonder how this compares to real oatmeal, besides being 10 times as expensive. Some will say that it tastes better, but that’s because they’re addicted to sickly sweet foods, which is what this bowlful of wholesome is. 
It's worth reading the whole thing, Bittman is as sharp as ever.

(thanks to DN for the pointer)

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