Sunday, December 14, 2008

I Will Not Fall For Green-Washing

Chevron's latest ad campaign is a pretty blatant green-washing effort. Chevron wants you to think they're going to help save the planet, and in fairness they may be maing some progress, but their query, will you join us? Which is plastered all over DC metro stations and airing during NFL games is disingenuous at best.

The League of Conservation Voters was all over this a month ago, their pledge is to point out hypocrisy. Make sure to check out their release as well, but here is my favorite to give you an idea:

This has been around for a while now, but it's come back to mind as Chevron pushes the campaign during the 'Skins game today.

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